1. Integrity
   RFP Designees shall always act in the best interests of the client and with the public in general. They shall also act with the utmost degree of integrity in all professional engagements.

   Interpretive Notes
   RFP Designees are responsible for behaving in a way that is professionally appropriate when serving his or her clients, the public at large and the MFPC. As guardians of the public trust and confidence, RFP Designees are required to use the uppermost degree of impartiality, integrity, and transparency in all professional dealings.

2. Transparency
   RFP Designees shall stay transparent and impartial in all dealings, and shall explain clearly to clients the rationales where impartiality is compromised due to practical reasons.

   Interpretive Notes
   A RFP Designee should uphold impartiality, honesty and shall disclose all conflicts of interest in the client-planner relationship. In instances where commitments to employers or principals make objectivity difficult, the RFP Designee is required to make it known to the client. In the course of performing his professional duties the RFP Designee shall make known to the client whether he or she is independent, representing a principal(s) or an employer.

3. Putting Client's Interests First
   RFP Designees shall put the client's interests above their own interests at all times.

   Interpretive Notes
   The RFP Designee is required to place the client's interest above their own in all professional engagements with clients. The RFP Designee agrees to accept the responsibility that in situations where due to prejudicial influences or conflicts of interests, may affect objective judgments; he or she shall declare such influences or conflicts to clients and take actions that are appropriate in protecting the client's interests.

4. Making the Code of Ethics Available to Clients
   RFP Designees shall, upon request, provide a copy of this Code of Ethics and shall explain to clients the meaning of its provisions.

   Interpretive Notes
   A RFP Designee should make available to the client a copy of the Code of Ethics (COE) and is capable of explaining how the COE functions in the professional relationship and what their obligations and role are within respect to the clients, his principal and the MFPC.

5. Continuing Professional Development
   RFP Designees shall continue to develop themselves professionally and maintain relevancy and competence at a level required to serve his or her client professionally.

   Interpretive Notes
   A RFP Designee shall continuously acquire, maintain and use the standards of knowledge and due care relevance to his role as a financial planning professional and to meet guidelines and rules set by the Authorities and relevant self-regulatory organizations.

6. Confidentiality
   RFP Designees shall keep all client information confidential according to guidelines, practice standards and laws set by the relevant authorities (e.g. SC, BNM) and Self-Regulatory Organizations (e.g. LIAM, MFPC, NAMLIFA, etc.)

   Interpretive Notes
   A RFP Designee shall request all relevant records and documentation as and when is needed, to satisfy the requirements of the client. The RFP Designee shall respect confidentiality of all information obtained in the performance of his professional services unless otherwise required or permitted by law or in the course of a civil dispute.

7. Professionalism
   RFP Designees shall act with professionalism and shall act in a manner that brings honour and dignity to the profession.

   Interpretive Notes
   A RFP Designee shall behave in an honest and courteous manner towards all persons in business relationships and shall enhance the standing of the profession in the community in which he or she serves.

8. Diligence
   RFP Designees shall be diligent in discharging responsibilities to clients and the public and shall render such services promptly, carefully, and thoroughly.

   Interpretive Notes
   The RFP Designee is expected to diligently plan and supervise any professional activity for which he or she is responsible in an adequate and comprehensive manner.

9. Professional Undertakings
   RFP Designees shall only undertake tasks for which they have the proper experience, knowledge, skills, competence and authorization.

   Interpretive Notes
   A RFP Designee shall only undertake business related to his business within the limits of his competence and authorization. RFP Designees must recognize circumstances where knowledge and competence are not sufficient to the task and inform the client of such deficiencies, and where appropriate, recommend to the client the professional who is qualified to complete the task.

10. Charges, Fees and Costs
    RFP Designees shall declare all charges, fees and costs arrangements with clients prior to entering into a contract of engagement.

    Interpretive Notes
    A RFP Designee shall make known to the client and explain to him the basis of charges, fees and or other remuneration related to services performed on behalf of the client.

Initiating and Building the Client-Practitioner (CP) Relationship RPS Code RPS-CP Category

Code RPS-CP01:
Defining the Parameters of the Relationship
A financial practitioner and the client shall jointly agree on the level and types of services to be provided prior to any commencement of work.

Code RPS-CP03:
Committing to Serve the Client Competently and Responsibly
In conjunction to Code RPS-CP02, a financial practitioner shall pledge to serve the client competently and responsibly at all times.

Setting Goals, Objectives & Priorities RPS Code RPS-001 Category

Code RPS-001A:
Defining the Client's Goals based on the Objectives and Purposes
A financial practitioner and the client shall jointly agree on the goals to be achieved. To ensure that the financial practitioner is able to vary the goals through recommendations in response to changing circumstances, the objectives and purpose of the client's goals must be discussed and understood.

Code RPS-001B:
Setting Priorities Based on Degree of Importance, Urgency and the Availability of Resources for the Attainment of those Goals
A financial practitioner and the client shall jointly sort out the priority of goal achievement based on its importance, urgency and the resources available.

Gathering Relevant Data & Information RPS Code RPS-002 Category

Code RPS-002A:
Determining the Relevancy and Adequacy of Data and Information Gathered for Analysis
The financial practitioner shall determine the amount and relevancy of the information and documents needed in congruence to the parameters set on the work scope earlier that is required to help determine the type of recommendations to the client for the attainment of his goals.

Code RPS-002B:
Keeping the Client's Information Confidential and the Documents Collected in Safe Custody
A financial practitioner shall at all times keep information provided by the client confidential and to store all documents provided by the client in safe custody, and shall undertake to not to diverge any of these documents or information to third party without the written permission of the client.

Analyzing Information & Assessing Financial Status RPS Code RPS-003 Category

Code RPS-003A:
Understanding the Client's Financial Position
A financial practitioner shall attempt to understand the client's financial situation based on careful analysis of the information gathered.

Code RPS-003B:
Evaluating to Determine if the Goals and Needs can be met with Current Resources
A financial practitioner shall evaluate the resources based on the information received and determine if they are sufficient to meet the client's needs and goals.

Developing and Presenting a Financial Plan for Implementation RPS Code RPS-004 Category

Code RPS-004A:
Consider all Solution Options and Make Selection for Final Recommendation
A financial practitioner shall Identify all the investment and funding options and select those that are appropriate for final recommendations to the client.

Code RPS-004B:
Constructing an Appropriate Financial Plan for Implementation
A financial practitioner shall put in writing appropriately all the problems identified, the recommended solution options and the caveats in the form of a financial plan.

Code RPS-004C:
Presenting the Financial Plan for the Client's Feedback and Approval
A financial practitioner shall communicate and discuss the details of the financial plan with the client and obtain feedback and approval before implementation.

Executing the Financial Plan RPS Code RPS-005 Category

Code RPS-005A:
Jointly Defining the Financial Plan Execution Duties
A financial practitioner shall jointly with the client agree on the execution method, timing and other responsibilities.

Code RPS-005B:
Obtaining Final Approval of the Financial Plan for Execution
A financial practitioner shall obtain writing endorsement from the client for implementation of the financial plan before he acts.

Monitoring Execution & Reviewing of Financial Plan RPS Code RPS-006 Category

Code RPS-006A:
Agreeing on Monitoring Process, Duties and Review Time Period
A financial practitioner and the client must mutually agree on the monitoring process and duties and to set the time period for reviews.